Its drug was controlled under license in the UK and could only enter the country after 00:01 on Monday 7th May, but to maximise sales, the product needed to be in the shops by Monday morning. The source point was in Iceland; the shipment size was considerable; the customs documentation was complex and it was a bank holiday weekend in the UK. Priority Freight took on the challenge.
First off, Priority Freight despatched an experienced member of staff to oversee the operation. A specially chartered Boeing 767 aircraft was readied at Keflavik Airport and the consignment of 150 pallets loaded. Precision planning ensured the aircraft touched down at 00:08 on Monday in the UK… perfect timing!