Pain Relief for a Marketing Headache
Load date/time: 6th May, 08:00
Origin location: Iceland
Flight arrival time: 7th May, 00.08
Delivery time: 7th May, 07.00
Payload: 150 pallets (pharmaceuticals)
Speed is not always of the essence for Priority Freight’s customers but timing is critical on every occasion. Being first to market with a new product was certainly critical for a large pharmaceutical company. Its drug was controlled under license in the UK and could only enter the country after 00:01 on Monday 7th May, but to maximise sales, the product needed to be in the shops by Monday morning. The source point was in Iceland; the shipment size was considerable; the customs documentation was complex and it was a bank holiday weekend in the UK. Priority Freight took on the challenge.
First off, Priority Freight despatched an experienced member of staff to oversee the operation. A specially chartered Boeing 767 aircraft was readied at Keflavik Airport and the consignment of 150 pallets loaded. Precision planning ensured the aircraft touched down at 00:08 on Monday in the UK… perfect timing!
UK Customs had been pre‐alerted and the cargo cleared without delay. A fleet of vehicles was on standby at the airport and the drugs were despatched to the distribution centre in the North of England, arriving well within the required schedule. The product hit the shops on time for a completely successful launch. The marketing people’s suffering was alleviated.