Relationships are key to international logistics success

30th July 2017

What has Winnie the Pooh got to do with international logistics?

You may well ask.

In 1998, in honour of Friendship Day, Nane Annan, wife of UN Secretary-General Kofi Annan, named Winnie the Pooh as the world’s Ambassador of Friendship at the United Nations.

The story of where and how Friendship Day started varies. A US Friendship Day was originated in the 1930s by Joyce Hall, the founder of Hallmark cards, but was seen as a commercial gimmick to promote greetings cards, and by the 1940s it had largely died out.

In other parts of the world, particularly in Asia and parts of South America, a Friendship Day has been a popular tradition since early 20th century, where gifts of flowers, cards and wristbands are given in honour to friends.

The idea of a World Friendship Day was proposed in 1958 by the World Friendship Crusade, a foundation originating in Paraguay to promote friendship and fellowship among all human beings, regardless of boundaries. It’s been celebrated faithfully in Paraguay ever since, and in 2011 the UN officially declared 30th July as International Day of Friendship.

With the spread of social media, and the ease of contacting friends near and far, there’s been a revival of interest around the world, and today the UN invites all member states to observe the International Day of Friendship in any way that fits the culture and customs of their local, national and regional communities.

At Priority Freight, we cover the whole world, not just the 100-Acre Wood, but, just like Winnie the Pooh, we value our friends and our ability to help them in a crisis.

Our relationships with customers, suppliers and partners around the world are extremely important to us. When you’re working around (and often against!) the clock, good relationships with the people you’re relying on to deliver for your customers are vital, as is knowing the local culture and customs as well as how things work.

These relationships take time and effort to build, especially when we’re working with major manufacturers with complex supply chains crossing countries and even continents. That’s why we invest heavily in ensuring our multi-lingual, multi-national teams are properly trained, and our communications systems are second-to-none. We currently employ people from 22 nationalities, and their knowledge and experience of different cultures makes it easy to build relationships across borders.

Our teams are professionally trained in all aspects of freight forwarding to make sure they have the skills and knowledge to take care of your transport and logistics from start to finish. They bring new, insightful approaches to handling logistics enquiries, ensuring that the best routes, shipping methods, and rates are chosen for your freight delivery.

Good relationships go further than just ensuring a consignment is delivered on time. Real trust and transparency are essential to ensure third party suppliers deliver value and understand a manufacturer’s needs. Supply chains can benefit greatly from accepting that there will be downtime, and we can help by working closely with trusted specialist providers to determine when their services will be required. Working in close partnership ahead of a stoppage helps us to support our customers through unexpected challenges.

As we await more news about the direction of the UK’s formal separation from the EU, despite the uncertainties of the future, at Priority Freight we’re confident that our expertise and strong, friendly relationships around the world will enable us to continue provide the most rapid, cost-effective and reliable door-to-door logistics solutions.

Priority Freight operates 24/7, with representatives across the globe, and several strategically-located offices across Europe. While we don’t expect a card, if we can help, give us a call, or come and say ‘hello’ on Twitter.

Welcome to Priority Freight

Experts in air charter, direct express road transportation, express air freight, express on-board air courier and customs clearance.

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